Pricing

Subscription plans, then pay for usage

Start on Pay as you go. Move to Pro or Enterprise when you want support and lower usage rates. The monthly plan is billed in advance from the organization wallet. Messages, calls, and AI are still charged as you use them.

  • Pay as you go, Pro, or Enterprise
  • Usage stays on the wallet
  • Cost previews before you send

Subscription plans

Rupee prices apply when the organization wallet is INR. Every other wallet currency uses the US dollar list price. Projects, agents, and contact limits stay on the usage tier.

Pay as you go

The default plan. Support is not included.

₹0 or $0 / month
  • Standard usage rates
  • No subscription support
  • Usage billed from the organization wallet
  • Projects, agents, and contact limits stay on the usage tier
Get started

Pro

Email support and lower usage rates.

₹5,000 or $75 / month
  • Email support
  • 5% lower usage rates
  • Billed in advance from the organization wallet
  • Projects, agents, and contact limits stay on the usage tier
Start, then choose Pro

Enterprise

Email, scheduled calls, and the lowest usage rates.

₹15,000 or $225 / month
  • Email support and scheduled Google Meet or Zoom calls
  • 10% lower usage rates
  • Billed in advance from the organization wallet
  • Projects, agents, and contact limits stay on the usage tier
Start, then choose Enterprise

Estimate your wallet spend

Enter your expected usage and see monthly and one-time costs before creating an account.

Transparent by design Base cost × CoPulse markup + applicable fee
  • Monthly spend by channel and AI usage
  • One-time costs shown separately
  • Unit prices and line totals included
Estimate monthly wallet spend

Usage markups

CoPulse applies a markup on vendor or rate-card costs: 1.10× for messaging and telephony, 1.30× for voice AI and LLM usage. Pro lowers those usage rates by 5%. Enterprise lowers them by 10%. Your dashboard shows effective rates in the organization wallet currency.

Messaging & telephony

1.10× (+10%) on WhatsApp rate-card prices, SMS delivery, and Plivo phone costs (number rental, setup, and per-minute calls).

Voice AI

1.30× (+30%) on speech-to-text and text-to-speech provider costs for conversational voice minutes.

LLM usage

1.30× (+30%) on model token costs for production agent turns, Studio, sandbox, and CoPulse Copilot.

Higher wallet spend can qualify for lower markup rates as you move into higher usage tiers. Eligibility thresholds and tier details available on billing page.

How the wallet works

Simple economics designed for growing teams: fund once, see every debit in real time.

Wallet top-ups

Fund your balance via Stripe checkout. See processing fees upfront before you pay.

Automatic debits

Channel usage (WhatsApp, email, SMS, voice) and AI runs debit as they happen.

Sub-wallets

Allocate budgets per channel group so marketing and support stay in control.

Fixed fees and usage meters

Pay as you go has no monthly fee. Pro and Enterprise are billed from the organization wallet. Usage debits separately. Exact channel vendor rates vary by destination, provider, model, and message category. Amounts below are USD defaults.

WhatsApp

CoPulse rate card by destination and category (Utility, Marketing, Authentication, Service) × 1.10× messaging markup. Inbox session replies use Service rates; templates use their approved category. LLM usage on AI replies is metered separately.

SMS

Provider cost per outbound message × 1.10× messaging markup. Rates vary by destination and carrier registration.

Phone (Plivo)

Number rental, setup, and per-minute call costs from Plivo × 1.10× messaging markup. Conversational voice AI minutes are billed separately under Voice AI.

Voice AI

STT/TTS provider catalog rates × 1.30× voice AI markup per minute of conversational AI (inbound agents, web voice widget).

Email

$0.0005 CoPulse platform fee per outbound send (wallet currency equivalent). SMTP, Amazon SES, or SendGrid transport may bill separately.

Web chat & social replies

$0.001 platform fee per reply. AI agent replies also include LLM metering (production agent tier below).

Production agent turns

Model token cost × 1.30× LLM markup, with a $0.002 minimum per billable turn.

CoPulse Copilot & Studio

Model token cost × 1.30× LLM markup, with a $0.01 minimum per request, separate from inbox reply fees.

Knowledge bases

$0.02 per document when indexing completes, after your plan’s fair-usage allowance (Starter 25, Growth 100, Scale 500 indexed documents). Retrieval during agent turns is covered by LLM metering, not charged per query.

Marketplace leads

Priced by the lead’s country in INR (converted to wallet currency). India: ₹10 on successful send, ₹50 when they show interest or book an appointment. Mid and premium markets use higher tiers. Email-only leads with unknown country: ₹2 send. Channel send costs are billed separately; contacts stay anonymous until human reply or interest.

These are active product defaults. Operations can override some fees and markups via environment configuration. Exported wallet activity remains the source of truth for historical charges.

Included with every subscription plan

The platform is the same on each plan. Add wallet funds when you are ready to send.

CRM & pipeline

Contacts, deals, visitors, appointments, and activity, with no per-seat fees.

Omnichannel inbox

Unified desk for WhatsApp, email, web chat, voice, and more.

AI agents & skills

Train agents, workflows, and knowledge bases. Project, agent, and contact limits stay on the usage tier.

Campaigns & drips

Broadcasts and nurture sequences with live cost estimates.

Insights & reports

Analytics across conversations, campaigns, and AI quality.

Teams & roles

Organization permissions for admins, managers, and agents.

Pricing FAQ

How wallet billing works, and what you never pay for on CoPulse.

Which subscription plan should we start on?

Pay as you go is ₹0 or $0 and does not include support. Pro is ₹5,000 or $75 per month, with email support and 5% lower usage rates. Enterprise is ₹15,000 or $225 per month, with email support, scheduled calls, and 10% lower usage rates. Rupee prices apply when the organization wallet is INR. Every other wallet currency uses the US dollar list price. Projects, agents, and contact limits stay on the usage tier.

How does wallet pricing work?

Top up your organization wallet, then every debit follows a clear formula: vendor or base cost × CoPulse markup, plus any platform fee or minimum for that feature. Campaigns show cost previews before you send.

How does marketplace lead pricing work?

Fees follow the lead’s country in INR (converted to wallet currency). India is ₹10 on successful send and ₹50 on interest or appointment. Other markets use mid/premium tiers; email-only leads with unknown country are ₹2 to send. Campaign start reserves send fees only. Contacts stay anonymous until human reply or interest; failed sends do not charge the lead fee.

What are the CoPulse markup tiers?

Messaging channels use 1.10×. Voice AI, production agent LLM turns, and CoPulse Copilot & Studio use 1.30×. Pro lowers those usage rates by 5%. Enterprise lowers them by 10%. Platform fees also apply for email sends and web/social replies.

What happens if my wallet balance is low?

CoPulse shows low-balance warnings, can pause outbound campaigns when balance is too low, and supports optional auto-recharge when balance drops below your threshold.

Start on Pay as you go

Create the organization, connect a channel, and choose Pro or Enterprise in Settings → Subscription when you want support and lower usage rates.

Get started free