Campaigns / drips
Listings digest, launch teaser copy on email, construction series.
Long list on email, hot replies on WhatsApp
Email carries launch digests and construction updates for the long list while WhatsApp handles the hot replies on the same contact. It is SES on CoPulse, wallet-priced, with warmup that is not engagement-ordered — do not claim smart send-time. Bookings still move on chat and voice; email is the patient hop.
- Launch + construction
- Same Buyer as WhatsApp
- No smart send-time
Blasting the long list on WhatsApp marketing templates is expensive and noisy
Weekly listings digests and construction milestones are email-shaped: long, infrequent, easy to archive. WhatsApp marketing templates cost wallet and fatigue Buyers & Tenants. CoPulse email is for that list. When someone replies interested, the omnichannel inbox should continue — ideally opening a WhatsApp session for slots. Construction updates after Booking are not another launch teaser. Loan-status nudges can mix email and WhatsApp. Email warmup exists but engagement_ordering is not supported — operators pick when to send. Adaptive nurture is not shipped.
Where this hop sits in the job
Email is rarely hop one. Capture and qualify elsewhere. Email is hop four for nurture, or the post-booking cadence.
- Already in CRM Segment by BHK and locality. Do not buy a mystery list and hope.
- Digest or milestone Library/email template. Wallet preview if billed per send.
- Reply Inbox. Route hot intent to the WhatsApp qualifier.
- Voice Only if a visit is actually offered.
How it runs in CoPulse
Growth campaigns and drips on email. Conversation agent may not live on email the way it does on WhatsApp; human or light AI in inbox. Workflows can send an email on stage enter (Visited → EMI pack). Autonomous outbound includes email; success is sends/reads, not visit booked. No SMS.
Workflows
Stage-enter emails for loan docs or EMI. Not a chatbot.
Inbox
Replies sit on the Buyer next to WhatsApp.
SES warmup
Deliverability warmup is not the same as sending to the most engaged first. Do not market smart send-time.
Operator setup
Connect email under Setup → Channels (SES). Authenticate the sending domain for the Organization.
Setup → Channels (email) → domain/auth → Library email templates → Growth audience from CRM → wallet preview → send. Keep WhatsApp connected for replies that want slots.
Friday digest, Saturday visit
The launch playbook’s email campaign is a weekly listings digest to 2,800 matched searches while WhatsApp does the teaser to a hotter slice. Someone replies to the digest; inbox plus qualifier books Saturday; voice confirms. Construction: booked customers get milestone mail, not a new-launch template. Loan nudges: email for attachments, WhatsApp for short status, voice if the file is stuck — three systems, not one autonomous brain that stops on disbursal.
NRI docs collection uses email heavily. Property managers send agreements on email, not launch creative. Commercial options packs are email. Independent agents may skip email entirely. One overlay, many playbooks. Never a nested /email playbook URL.
Email as the long hop
If email is your first response to a portal lead, you already lost speed-to-lead.
| Job | This channel | Other hops | Exit |
|---|---|---|---|
| Launch | Digest / teaser to the list | WhatsApp hot slice | Reply |
| Listings digest | Weekly match mail | WhatsApp if they ping | Saved search alive |
| Construction | Milestone update | WhatsApp short ping | Informed buyer |
| Loan nudges | Docs and status | WhatsApp + voice | File unblocked |
Playbooks that use this hop
Each playbook is the full omnichannel job. This channel is one step, not a second URL tree.
Guide: Construction update cadence
How this hop sits in the omnichannel job.
Guide →Listings digest
Weekly matches on email (and WhatsApp if you want).
Open playbook →Construction updates
Milestones after Booking.
Open playbook →Property launch
Email plus WhatsApp, matched audience.
Open playbook →Loan status nudges
Email for files, chat for pings.
Open playbook →Frequently asked questions
SES, warmup, and not replacing WhatsApp.
Does email replace WhatsApp qualification?
No. Email is the long list. Slots and four questions stay on WhatsApp plus voice.
Smart send-time?
No. Warmup is not engagement-ordered. You choose the send clock.
Provider?
SES, as in the GTM stack notes. Connect under Setup → Channels.
Autonomous email until visit booked?
Autonomous success is sends/reads, not the visit.
SMS?
Coming soon. Not an email fallback that is live today.
Pricing?
Email usage on the wallet. Pricing.
Related
Hub, sibling hops, product channel page, and the surface operators actually open.
Real estate hub
Buyers & Tenants, Bookings, ICPs, and jobs.
Back to hub →Hot replies and templates.
Open →Phone
When a digest reply becomes a visit.
Open →Campaigns & drips
Audiences, wallet preview, email plus WhatsApp.
Explore →Email on CoPulse
Product email channel page.
Product channel →Wallet-only pricing
SES sends debit the Organization wallet. No seat fee.
See pricing →Put the long list on email
Connect SES, keep WhatsApp for slots, and stop paying marketing-template rates for construction PDFs. Warmup is not smart send-time; you still pick the send clock yourself.
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