Playbook · qualify

Four fields before anyone spends a Saturday slot

Qualification asks BHK, budget, locality, and timeline in chat, then only hands Saturday slots to buyers who fit the project. This is not the New enquiry stage page and not the WhatsApp overlay. It is the omnichannel job: usually WhatsApp in-session, knowledge for the floor plan, appointment skill only after the four fields exist. Growth “Qualified leads” is a campaign bar — not proof this Booking is clean.

  • BHK, budget, locality, timeline
  • Then slots
  • Router by stage

Definition

Lead qualification is the job of writing BHK, budget, locality, and timeline onto the Booking, matching knowledge-base inventory, and only then offering an appointment-skill slot — so brokers do not fly to site on a portal screenshot.

“Interested” is not a budget

Launch teasers collect replies. Analytics still treat conversion as reply rate. Phone “replied” is speech-to-text after the script. If you offer Saturday 11 to everyone who typed ok, Insights will later show Saturday-slot saturation. Qualification is the gate. Adaptive nurture that waits until they qualify is not shipped — keep the conversation agent on the thread or author a drip yourself.

Omnichannel sequence

Web or portal capture already happened. WhatsApp (or web chat) qualifies. Voice confirms the visit in the next job.

  1. Read or ask four fields If missing, the card still belongs in New enquiry.
  2. Knowledge match Floor plan / brochure from the project knowledge base — not a zip in email yet.
  3. Offer slots Appointment skill. Pickup note. Sunday if Saturday is full.
  4. Write Qualified Workflow or operator moves the Booking. Site-visit-booking owns reminders.

How it runs in CoPulse

Conversation agent plus appointment skill. Workflows on enter Qualified can notify inventory owners. Drips only if they went silent after qualifying. Do not use autonomous tasks as the inbound qualifier. Conversation agents, Growth drips, and autonomous list sends are three systems with no shared stop-when-booked contract. WhatsApp live catalog is Gupshup, not an invented Meta Cloud hop. Phone is Plivo; email is SES. Wallet-only pricing: preview the Organization wallet before a blast. Organization and Project — never a shared inbox that vanishes when a broker leaves.

Conversation agent

RE Qualifier in Agent Studio asks BHK, budget, locality, timeline. Knowledge holds the one-pager. Human handoff in the omnichannel inbox. Luxury desks hand off earlier via agent router; still collect the four fields.

Workflows

Agents → Workflows on Booking enter New enquiry: start the qualifier, set source custom property, notify the owner.

Growth drips

Only if they go quiet after the first ping. Clock-based. Approved library template if the 24-hour WhatsApp window closed. Not adaptive nurture.

Agent router

Keep construction and after-sales bots off brand-new enquiries. Route by pipeline stage and channel.

Operator setup

Knowledge PDFs per project. Calendars before you offer slots. Wallet for in-session and later templates.

Agents → Studio (RE Qualifier + appointment skill) → knowledge upload → Setup → Customers → Pipeline → Router → calendars → Library for closed-window follows.

Whitefield 3BHK that only said “interested”

Launch campaign shows Replied. Qualifier refuses the slot until 3BHK / 90L / Whitefield / 60 days sit on the deal. Knowledge sends Tower B. Visit Scheduler offers Saturday 11 and Sunday 10. Operator added Sunday after last week’s Insights cue — the product did not auto-open slots. Workflow moves to Qualified then Site visit booked when the calendar holds.

Click-path: inbox thread; Booking fields; Agents → Studio knowledge; appointments pane. Illustrative blitz funnel: 38% qualified of reached (template estimate). Human handoff if they argue vastu. Pricing: brochure WhatsApp debits the wallet.

Operators assemble this job on the Project. Click-path remains Agents → Studio (RE Qualifier + appointment skill) → knowledge upload → Setup → Customers → Pipeline → Router → calendars → Library for closed-window follows. Keep the quotable definition in the brief for the team: Lead qualification is the job of writing BHK, budget, locality, and timeline onto the Booking, matching knowledge-base inventory, and only then offering an appointment-skill slot — so brokers do not fly to site on a portal screenshot. Do not use autonomous tasks as the inbound qualifier. Conversation agents, Growth drips, and autonomous list sends are three systems with no shared stop-when-booked contract. While you implement, keep the parent playbooks directory, Qualified stage, WhatsApp overlay, Brokers, Agent Studio, Growth campaigns, and wallet-only pricing in the same runbook. Do not invent Meta Cloud WhatsApp if the catalog is Gupshup. Do not promise adaptive nurture. Human handoff stays in the omnichannel inbox. Appointments and calendars are the visit truth when this job books time. Library templates are required outside the 24-hour WhatsApp window. Workflows fire on pipeline stage change only when you attach them under Agents → Workflows. The agent router keeps the wrong bot off this thread. Knowledge bases hold PDFs you uploaded. Preview the Organization wallet before a blast. Property managers should not paste sales token stages onto leasing jobs. The Lead qualification playbook never forks into a WhatsApp-only or voice-only child URL. Funnel percentages on some leaves are library template estimates from Site-visit booking blitz, New project launch teaser, or Cold-buyer win-back — not an SLA and not Insights. If this job mentions money, the Organization wallet is the meter. If it mentions a Saturday slot, Visit Caller and T-24h templates are in-product; cab dispatch is not. That is the honest operating manual for this URL.

Channel sequence (one job, not extra URLs)

Qualify hops. Capture and visit booking are siblings. There is no nested playbook-by-channel path.

Hop Channel What happens Exit to next hop
1 WhatsApp / web chat Four questions Fields on Booking
2 WhatsApp Floor plan from knowledge Inventory intent
3 WhatsApp Appointment skill slots Calendar hold
4 Voice Visit Caller (next job) Confirm pickup

Illustrative funnel (library template estimates)

Qualified 38% is a library estimate from Site-visit booking blitz. These percentages come from CoPulse library playbook templates (Site-visit booking blitz, New project launch teaser, or Cold-buyer win-back). They are not your project's Insights chart.

100%Reached (est.)
62%Replied (est.)
38%Qualified (est.)
18%Visit booked (est.)

Frequently asked questions

What Qualified is allowed to mean.

Can the agent mark Qualified without a human?

Yes if your workflow checks the four fields. Do not key off campaign Interested — that state is not first-class yet.

WhatsApp 24-hour window?

In-session free-text. After 24h, an approved Gupshup library template.

Autonomous until qualified?

Autonomous does not stop on qualified or booked. Use the conversation agent.

Meta Cloud WhatsApp?

Catalog is Gupshup under Setup → Channels.

Saturday full?

You add Sunday windows on the calendar. Insights can flag saturation; it does not create slots.

Stop spending Saturdays on unqualified names

Put RE Qualifier on the thread, write four fields, then let Visit Scheduler offer real calendar capacity.

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