Listings campaigns are omnichannel — not a WhatsApp-only URL

Definition

Property campaigns is the ongoing job of promoting listings across WhatsApp, email, and Meta using Growth campaigns, approved library templates, CRM segments, and Organization wallet preview — then handing replies to qualification and visit booking.

A WhatsApp blast is not a listings operating system

Teams want a WATI clone URL. CoPulse jobs stay omnichannel. Meta is capture/ads; WhatsApp/email are sends. Autonomous optional on lists. Conversion in campaigns is still reply rate.

Omnichannel sequence

Segment → WhatsApp/email send → Meta may have driven the original lead → replies qualify → voice for visits.

How it runs in CoPulse

Growth is primary. Conversation agent on replies. Autonomous list follow-up optional with honest metrics. Autonomous agents may follow a launch list on WhatsApp, email, or phone after plan approve. They do not create templates, do not adapt from prior outcomes, and do not stop when a site visit is booked. Campaign reply rate is not an Interested CRM state. WhatsApp live catalog is Gupshup, not an invented Meta Cloud hop. Phone is Plivo; email is SES. Wallet-only pricing: preview the Organization wallet before a blast. Organization and Project — never a shared inbox that vanishes when a broker leaves.

Operator setup

Channels connected, templates, segments, wallet.

Weekly 3BHK Whitefield slice, not the full 50k

Ops builds a segment. Wallet preview kills the 50k idea. 800 WhatsApp + email. Replies go to qualifier. Click-path: Growth, wallet, inbox.

Launch teaser is a sibling event. Illustrative launch funnel % if you reuse that template family. Pricing: /pricing/ wallet-only.

Operators assemble this job on the Project. Click-path remains Setup → Channels WhatsApp/email/Meta → Library → Growth campaigns → Studio qualifier → wallet preview. Keep the quotable definition in the brief for the team: Property campaigns is the ongoing job of promoting listings across WhatsApp, email, and Meta using Growth campaigns, approved library templates, CRM segments, and Organization wallet preview — then handing replies to qualification and visit booking. Autonomous agents may follow a launch list on WhatsApp, email, or phone after plan approve. They do not create templates, do not adapt from prior outcomes, and do not stop when a site visit is booked. Campaign reply rate is not an Interested CRM state. While you implement, keep the parent playbooks directory, New enquiry, WhatsApp overlay, Developers, Agent Studio, Growth campaigns, and wallet-only pricing in the same runbook. Do not invent Meta Cloud WhatsApp if the catalog is Gupshup. Do not promise adaptive nurture. Human handoff stays in the omnichannel inbox. Appointments and calendars are the visit truth when this job books time. Library templates are required outside the 24-hour WhatsApp window. Workflows fire on pipeline stage change only when you attach them under Agents → Workflows. The agent router keeps the wrong bot off this thread. Knowledge bases hold PDFs you uploaded. Preview the Organization wallet before a blast. Property managers should not paste sales token stages onto leasing jobs. The Property campaigns playbook never forks into a WhatsApp-only or voice-only child URL. Funnel percentages on some leaves are library template estimates from Site-visit booking blitz, New project launch teaser, or Cold-buyer win-back — not an SLA and not Insights. If this job mentions money, the Organization wallet is the meter. If it mentions a Saturday slot, Visit Caller and T-24h templates are in-product; cab dispatch is not. That is the honest operating manual for this URL.

Channel sequence (one job, not extra URLs)

Always-on hops. There is no nested playbook-by-channel path.

Illustrative funnel (library template estimates)

Use launch-template estimates when the creative is a teaser family. These percentages come from CoPulse library playbook templates (Site-visit booking blitz, New project launch teaser, or Cold-buyer win-back). They are not your project's Insights chart.