Playbook · campaign

Wallet preview, approved templates, not a billing HIS

Package blasts preview the Organization wallet and use approved templates; they are not adaptive nurture and not an HIS billing module. Conversion is reply rate unless Appointment booked is tracked. PRODUCT/CATALOG WhatsApp types can show packages; knowledge catalogs are separate.

  • Wallet preview
  • Approved templates
  • Reply rate ≠ booked

Definition

Package campaigns are Growth sends of health-check or procedure packages to a CRM segment using approved Gupshup/email templates, with wallet preview, then the usual qualify/book jobs on reply.

Adaptive nurture and HIS invoices in one slide

CoPulse does not adapt copy from prior outcomes. It does not replace billing. hc-reengage’s offer email is a campaign, not a price engine. Strip SMS.

Omnichannel sequence

Segment → blast → reply → qualification → calendars.

  1. Audience Recurring patient or a list. Preview wallet.
  2. Template Gupshup PRODUCT/CATALOG or text. Email From pool warmed.
  3. Send Growth. Not autonomous unless you chose that sibling.
  4. Replies Qualifier + booking. Conversion reporting stays honest.

How it runs in CoPulse

Growth campaigns are the runtime. Autonomous is the other recall tool. Do not use autonomous tasks as the inbound qualifier. Conversation agents, Growth drips, and autonomous list sends are three systems with no shared stop-when-booked contract. WhatsApp live catalog is Gupshup. Phone is Plivo; email is SES. Wallet-only pricing: preview the Organization wallet before a blast. Organization and Project — never a personal doctor phone that vanishes when the receptionist leaves.

Conversation agent

Patient Inquiry Qualifier (reason, service_need, location, preferred_times). Catalogs: Departments, Doctors, Beds, Services — not a chart. Emergency utterances: call emergency services. Inbox handoff. CATALOG templates ≠ Doctors knowledge files.

Workflows

Agents → Workflows on stage change: agent.run, route.agent, crm.set_custom_properties, crm.update_stage, crm.create_task, templated send.whatsapp/email. Not adaptive nurture.

Growth campaigns / drips

Clock-based sequences and list blasts with wallet preview. Campaign conversion is reply rate unless you also track Appointment booked on the pipeline.

Agent router

Keep a dental bot off a health-check reply. Route by stage, channel, or campaign.

Operator setup

One Organization, one Project. Healthcare pipeline labels. Wallet-only. Library kits are sketches — rewrite hops without SMS and without a diagnostic triage agent.

Setup → Channels (WhatsApp/Gupshup, Web, Meta, Email/SES, Phone/Plivo as needed) → Library templates → Agents → Studio (Patient Inquiry Qualifier, catalogs, appointment skill, emergency guardrail, handoff) → Router → Setup → Customers → Pipeline (five default columns) → Appointments/calendars → Agents → Workflows (stage changed: agent.run, route.agent, crm.set_custom_properties) → Growth with Organization wallet preview. Connect SMS (MSG91) under Setup → Channels when you want that hop.

Festival package week

1,200 names, wallet preview, CATALOG of three packages. 90 replies. Campaign conversion = 90/1200. Twelve complete appointment-booking. Report 12 booked on the pipeline, not 90.

Click-path: Growth → audience → template → preview → send. Library template-approval guide when it ships.

Operators assemble this job on the Project. Click-path remains Setup → Channels (WhatsApp/Gupshup, Web, Meta, Email/SES, Phone/Plivo as needed) → Library templates → Agents → Studio (Patient Inquiry Qualifier, catalogs, appointment skill, emergency guardrail, handoff) → Router → Setup → Customers → Pipeline (five default columns) → Appointments/calendars → Agents → Workflows (stage changed: agent.run, route.agent, crm.set_custom_properties) → Growth with Organization wallet preview. Connect SMS (MSG91) under Setup → Channels when you want that hop. Keep the quotable definition in the brief for the team: Package campaigns are Growth sends of health-check or procedure packages to a CRM segment using approved Gupshup/email templates, with wallet preview, then the usual qualify/book jobs on reply. Do not use autonomous tasks as the inbound qualifier. Conversation agents, Growth drips, and autonomous list sends are three systems with no shared stop-when-booked contract. While you implement, keep the parent playbooks directory, Recurring patient, WhatsApp overlay, Health programs, Agent Studio, Growth campaigns, and wallet-only pricing in the same runbook. Do not invent Meta Cloud WhatsApp if the catalog is Gupshup. Do not promise adaptive nurture. Human handoff stays in the omnichannel inbox. Appointments and calendars are the slot truth when this job books time. Library templates are required outside the 24-hour WhatsApp window. Workflows fire on pipeline stage change only when you attach them under Agents → Workflows. The agent router keeps the wrong bot off this thread. Knowledge bases hold Departments, Doctors, Beds, and Services catalogs — not a clinical chart. Preview the Organization wallet before a blast. Do not claim HIS or EMR replacement. The Package campaigns playbook never forks into a WhatsApp-only or voice-only child URL. Funnel percentages on library kits are estimates, not an SLA. Autonomous success is sends, reads, or contacted — not appointment booked. If this job mentions money, the Organization wallet is the meter. That is the honest operating manual for this URL.

Channel sequence (one job, not extra URLs)

Campaign hops. There is no nested playbook-by-channel path.

Hop Channel What happens Exit to next hop
1 CRM Segment Audience
2 WhatsApp / email Approved send Reached / replied
3 WhatsApp Qualifier on reply Fields
4 Calendars Slot Appointment booked if tracked

Frequently asked questions

Growth vs HIS vs adaptive.

Adaptive nurture?

Not shipped. You pick the template.

HIS billing?

No. Packages are catalog names and campaign copy.

Conversion?

Reply rate unless Appointment booked is tracked on the pipeline.

SMS offer?

Coming soon. Not live.

Autonomous vs campaign?

Campaigns are scheduled drips you design. Autonomous is list/objective outbound. Both need the qualifier on reply.

Wallet?

Preview before send. Organization wallet.

Preview the wallet, then blast packages

Approved templates only. Count replies and bookings as different meters.

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