WhatsApp template approval
Utility, marketing, and authentication templates must be approved before you send outside the 24-hour customer-care window. Create them in Library, not inside a single campaign.
In the app: Library → Templates
Create and submit
- Open Library → Templates and create a WhatsApp template.
- Pick the category (utility, marketing, or authentication) that matches how you will send it. Mis-categorized templates are rejected or quality-limited.
- Add body text and variables. Keep names readable; CoPulse maps them when you send.
- Submit for approval. Status stays pending until Meta reviews.
- When approved, use the template in campaigns, drips, workflows, or Inbox (Send template).
Faster approval
- Do not mix promotional copy into a utility template.
- Avoid wording that looks like a phishing lure or a contest with unclear terms.
- PRODUCT and CATALOG templates need a connected catalog — set that up before you submit those types.