Growth
Opt-outs and blocked contacts
Opt-out is a channel-level unsubscribe (email, WhatsApp, SMS, RCS, voice). Blocked is a hard stop — the identifier must not be contacted until you remove the block.
In the app: Growth → Opt-outs
Opt-outs
- Open Growth → Opt-outs (Unsubscribed).
- Filter by channel if you are debugging a specific send.
- Rows show the identifier, source, and the campaign or drip that recorded the opt-out when known.
- Remove a row only when the person has opted back in through a compliant process — do not delete unsubscribes to “force” a campaign.
Blocked contacts
- Open Growth → Blocked.
- Filter by channel. Unblock only when you are sure the person should receive traffic again.
- Blocks apply across growth sends; they are stronger than a list membership.